On Wednesday, May 11, 2011, the previously vandalized billboard in Fresno, California, was replaced by the United Coalition of Reason at a cost of $1,176.00. This was after an earlier attempt to clean off the graffiti had been made, both by CBS Outdoor (the billboard owner) and the City of Fresno’s graffiti abatement team. The latter whited out the tagger’s tag within a few hours of the vandalism. But that didn’t solve the problem of the word "Don’t" having been partially obliterated by the vandals. So the billboard had to be replaced.