“Our political system is rife with religion and it depends too much on religion and not enough on substance," said David Silverman, president of American Atheists, sponsor of the ads.
"Religion is silly and religion has components that are inherently divisive. … There is no place for any of that in the political system,” he said.
The billboards go up Monday in Charlotte and will stay up for a month at a cost of roughly $15,000. The Democratic convention runs September 3-6.
The billboard targeting Christianity features an image of Jesus Christ on toast and this description of the faith: "Sadistic God; Useless Savior, 30,000+ Versions of ‘Truth,’ Promotes Hates, Calls it ‘Love.’ ”
The billboard targeting Mormonism lambastes – and, Mormons would say, distorts –specific Mormon doctrines: "God is a Space Alien, Baptizes Dead People, Big Money, Big Bigotry.”
The Mormon billboard features a man in white underwear, a reference to special Mormon garments.
Both billboards feature the line "Atheism: Simply Reasonable."
American Atheists had wanted to put the anti-Mormon billboard in Tampa, Florida, to coincide with the Republican National Convention there later this month. Presumptive GOP nominee Mitt Romney is a Mormon. When no billboard company in the city would lease the group space for such a sign, Silverman said the organization decided to focus solely on the Democrats in Charlotte.
“Presidential conventions are for ideas, not ideology – platforms, not platitudes," Silverman said. "If a person believes stupid things, we have every right to question his or her judgment, and that directly impacts how the nonreligious voter votes.”
Some religious leaders said the billboards showed a misunderstanding of how faith works.
"That billboard makes the most common high-school error when it comes to atheism," wrote the Rev. James Martin, a Jesuit priest and author, in an e-mail to CNN. "It’s not arguing against the existence of God, but against religion. The American Atheists need to go back to school on this one."
Martin also questioned the language used on the billboard: "And as for ‘promoting hate’ they’re doing a bang-up job themselves with that billboard."
Terryl Givens, a Mormon professor at the University of Richmond, called American Atheists "petty and vindictive."
“If this example of adolescent silliness is what atheists mean by being reasonable, then neither Mormons nor other Christians have much to worry about," he said of the billboards. "When atheists organize to serve the poor and needy of the world, they will be taken more seriously."
It’s not the first time the American Atheists group has released in-your-face billboards. Earlier this year, the group put up two billboards in heavily Muslim and Jewish enclaves in New Jersey and New York bearing messages in Arabic and Hebrew.
“You know it’s a myth … and you have a choice,” the billboards said. At the time, Silverman said the signs were intended to reach atheists in Muslim and Jewish areas who may feel isolated because they are surrounded by believers.