The billboard is being called a Godless billboard by the group sponsoring it, the United Coalition of Reason (United CoR). The Coalition has brought non-believing, free-thinking groups together to place the billboard and form a Northwest Arkansas branch of the group.
Members of the Northwest Arkansas Coalition of Reason say they didn’t intend to attack religion or cause a stir with the Godless billboard.
"The message from the sign is to our people, but I suppose to let people know people can be good without believing in God," said co-founder of Fayetteville Free Thinkers Darrell Henschell.
(Via KNWA Fox 24)