The South Dakota Conference of Reason got a new name, new website, and new logo.
Now called SkepDakota, the new brand condenses the conference into a single brand making it easier to convey the type and location of the conference.
Keeping with the midwest feel, the logo adopts a ficticious creature – the Jackalope – as part of its logo. This jackrabbit with antelope horns is well-known in South Dakota where a giant staue of the creature can be found at Wall Drug in Wall, SD – a well known tourist destination.
The website – skepdakota.com – will stay up to date with events, tickets, and other information about the convention.